Make the Most of Social Media Marketing Statistics

If you want to make the most of social media marketing, you should know the statistics behind it. Here are some interesting facts to keep in mind:

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The number of people who engage in brand communication through social media has skyrocketed. In 2016, users exchanged 20 billion messages on average, a tenfold increase from 2016. In addition, social media users will be more socially distant in 2020. However news247 com, businesses are increasingly adopting the top social media platforms. According to Rival IQ’s benchmark report for 2021, a business’s social media presence will increase engagement by 0.085% per post. In addition, a third of online shoppers will text a brand to inquire about products or services.

According to research, almost 50% of the world’s population is on, and by 2020, that number will reach 3.8 billion. Most users log on to multiple social networks every day, and the average person spends two hours and 29 minutes on them on average. Additionally, the fastest-growing social network worldnewsite, TikTok, has a ten-fold increase in user base in the US over the last two years. Clearly, social selling is the new black!

While social media has long been a platform for product recommendations and first impressions from brands, it is the recent growth of direct social sales that is really noteworthy. This is due in large part to the fact that consumers are increasingly seeking advertisements that don’t feel like ads. It is no surprise that consumers are more likely to purchase a product that features a picture taken on a social network platform than one with a generic one. The same goes for the fact that most social media users trust recommendations from others, while celebrities are far less likely to purchase the product they recommend.


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